10 Risk-Free Steps to Quickly Validate Your Awesome MVP

How to Get Your Audience to Tell You What You Should Give Them

Creating an innovative new Smart-Rubber Ducky for the Ever-Connected Booming Child Market? Here’s where you start!

1. Describe Your Product in Benefit Driven Terms

Let’s assume you have no audience. Without an audience, you’ll have a harder time validating your product because you can’t ask an already pre-existing audience what they’re struggling with. However, let’s assume you know your niche well enough to understand the problems they face.

2. Create a Landing Page That Highlights the Product as if It Already Exists

Once you’ve thought about what kind of product you want to create, just write a benefit-driven landing page that highlights the product they will receive.

  • What’s the easiest way to convey the information? eBook? Video course? Detailed workout plans on multiple PDFs?
  • What will your customer learn from the course? Once you know what that will be, just outline that in the bullets on your page.
  • Is there community involvement? Will you have a Facebook group, a Slack channel, or a support system of any sort?

3. Install Your Email Opt-in and Connect It to Your Email Software

In order to quickly reach the audience that checks out your page, you’ll need an email opt-in form.

4. Engage With Your Email Subscribers

Once you get email subscribers on your list, you can engage with them directly.

  • Ask them what their biggest struggles are in your collective niche.
  • Create content to help them.
  • Emails that help your audience practice the piano more productively if you’re planning on selling a video course on learning the piano.
  • Healthy Eating for Higher Energy email series if you’re selling a workout program or a new exercise app.
  • Best Accessories for Artists if you’re selling an eBook or video course on teaching your art.

5. Create a Pre-Order Page and Install a Shopping Cart

Once you’ve engaged with your audience and gotten a better idea of what they’re struggling with you can create a pre-order page for your upcoming product.

6. Be Able to Receive Money

You need some way to collect money. Most shopping carts integrate with multiple payment processors. I’m a fan of Stripe and PayPal, but there are many other merchant accounts available.

7. Give Your Audience a Killer Early Bird Offer

If you’ve been engaging with your audience regularly and they trust and like you, it should be easy to get a few sales to validate your idea.

  • Significant discounts for taking the leap with you.
  • Beta testing group access for further development and feedback.
  • A special coaching call exclusive to early bird customers.
  • Additional reports, tutorials or checklists that you could make ahead of time.

8. Validate and Survey

Now it’s time to hope that your most loyal subscribers turn into customers.

9. Create Your Product

Assuming you’ve sold enough copies to warrant spending the time to create your product, it’s time start building it.

10. Collect Testimonials

Having early-bird customers involved in the creation process is great because they’re often incredibly engaged with what you’re doing. They want to help so it’s very easy to get their feedback and ask them for testimonials.


There you have it. That’s a pretty extensive blueprint you can use to validate, sell and create your first minimum viable product.

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I write about music, creativity, and entrepreneurship. My new book, You Get What You Give, is out now. Grab it here: https://geni.us/YGWYG

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Bjorgvin Benediktsson

I write about music, creativity, and entrepreneurship. My new book, You Get What You Give, is out now. Grab it here: https://geni.us/YGWYG