2 Core Questions to Level Up Your Creative Career
Here are two questions you need to answer if you’re hoping for any success with your creative career.
1. What problem are you trying to solve?
People pay for solutions to their problems.
Your clients don’t pay you out of the kindness of their hearts just because you’re a nice person. So if you’re looking to make a career out of your creative skills, make sure those skills solve a problem for other people.
One of the reasons I don’t teach people how to sell their music or their “art” is because it’s hard to position that as “solving a problem.” People don’t buy music anymore (or not at the level at which independent artists can make a living), but fans may still support you because they like you.
However, building a creative career has nothing to do with patronage and “fan sponsorship” and everything to do with using your skills to solve problems other people will pay you to solve.
If you’re not getting the clients or customers you want to work with, it might be because you’re not focusing enough on the problems they have.
For instance, many of the people on my email list are hobby musicians with no ambition to make their music-making and audio engineering skills into a career…
