Everything You Need to Know About Marketing I Learned from Vault-Tec University

Bjorgvin Benediktsson
5 min readFeb 21, 2024
Image from: https://www.giantbomb.com/vault-tec-university/3035-5610/ — Copyright: Bethesda Softworks

I was supposed to start my internship with Nuka Cola when the bombs fell.

We got the call with minutes to spare. The bombs were decimating the country, and we were quickly shuffled into our pre-determined vaults. Vaults for when the inevitable happened. Vault 76, where my marketing career got put on hold.

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Bjorgvin Benediktsson

I write about music, creativity, and entrepreneurship. My new book, You Get What You Give, is out now. Grab it here: https://geni.us/YGWYG