Great post, and something I’m finding more and more relevant as my business grows.

I’ve realized I suck at most everything except the creation and marketing of my products.

Therefore, I don’t do any of the other stuff.

  1. My editor edits my books.
  2. My video editor edits my videos.
  3. I outsource ALL my design.
  4. My assistant handles customer support.

Leaving me to think up and create new products for my audience, and market the ones I already made.

For those reading that haven’t gotten to the $5,000/hour rate and think this isn’t relevant to them, pause for a minute and consider your opportunity cost at your current rate.

For me personally, as someone that does a mix of info products and freelancing I’ve also noticed how much more expensive my opportunity-cost has become. When people expect things for free (which happens to those just starting out, a class I thankfully don’t belong to anymore), or want me to do something for cheap I just have to be realistic with myself about how expensive that is for me. Doing something for free for others takes up so much of my time that I could be using to work on new products, blog posts, or even just continuous learning (or ahem….commenting on Medium…).

So even if you don’t have 8 people working on your house, still think about the value of your time and really judge how well you spend it. If you can’t justify taking on a project because your boots-on-the-ground grunt marketing will pay better in the long run, say no to the project.

I hope that comment didn’t get side-tracked too much. Your article got me fired up!



I write about music, creativity, and entrepreneurship. My new book, You Get What You Give, is out now. Grab it here:

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