How Much Should You Charge?

A Creative Person’s Guide to Finding the Right Rate

Bjorgvin Benediktsson
7 min readDec 13, 2023
Image from Dall-E.

So… you’ve mastered your craft and can’t wait to take on new clients to finally grow your freelance business.

But one question eludes you:

“How much should I charge?”

It’s an elusive question; honestly, there’s no right answer. It’s different for everyone based on a variety of factors.

But don’t worry; in this post, we’ll dive into the pricing strategies you need to know so that you can remain competitive and profitable.

I felt compelled to write this lengthy post on pricing after receiving this email from a reader who is starting to charge for their services:

“I bought your book “Step by Step Mixing: How To Create Great Mixes Using Only 5 Plug-ins” and became amazed by the power and simplicity of the framework you described there. In particular, the 2nd chapter, “Mixing with no plugins,” blew my mind because we often are led to think that having plugin X, Y, or Z is “the way” to a great mix, and by thinking that we neglect the importance of organizing our work and plan our sessions. That was a paradigm shift for me, and it made me immediately more productive and much more effective in the sessions. This boost was so big that I landed my…

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Bjorgvin Benediktsson
Bjorgvin Benediktsson

Written by Bjorgvin Benediktsson

I write about music, creativity, and entrepreneurship. My new book, You Get What You Give, is out now. Grab it here: https://geni.us/YGWYG

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