How to Create Awesome Lead Magnets You KNOW Your Subscribers Will Want

How to Excel at Email Marketing — Lesson #3

Do you know what the worst way to get people to sign up to your newsletter is?

It’s by asking them to “Sign Up to the Newsletter.”

Do you think people wake up in the morning and go,

“Oh geez, I wish I could find more newsletters to sign up to…”

NO!

You have to give them a better reason than that. We touched upon this in the Email Marketing Manifesto that you got when you signed up, but it bears repeating:

Give People Something Valuable in Exchange for Subscribing

What’s the incentive for people to subscribe to your email list? Why should they care?

What’s In It For Them?

Solve a micro problem that you know your audience has. It doesn’t have to be a comprehensive solution.

Give them one solution to a small but annoying problem you know they have.

If you’ve done the research recommended in the last two lessons, then you should have a good idea of the type of problem your subscribers…