How To Easily Convert 50% Of Your Traffic Into Subscribers

Best Practices

Here are some best practices to keep in mind:

  • You need a benefit-driven headline that tells them what it’s in it for them for signing up (what do they get?)
  • No navigation. This is crucial because you don’t want to give people any options. They either sign up or leave.
  • Always use a clear call to action. The screenshot above says “Sign Me Up!” which is fine, but it could be linked to what you’re giving them (so it would read “Get eBook/Training/Checklist/etc” instead of just “Sign Up for (another…) Newsletter.”
  • If you have testimonials from subscribers/customers, it’s great to add those to your opt-in page. It’s a form of social proof that can be very valuable. People landing on the page will see that other people have signed up, so they might as well.

Reverse-Engineer These Pages

All of the following landing pages convert at over 50%:

Traffic * Conversion Rate = Subscribers

If the conversion rate stays the same, all you need to do is increase the amount of traffic to your site.

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