My book on Amazon has 1,118 ratings on Amazon with 4.5 average stars and sells about 10–15 copies/day.
But writing about audio and building my music business started in a cockroach-filled basement apartment in Madrid, where I was a broke college student right when the economy crashed in 2008.
Since then, I’ve found that there are only two things that move the needle for growing your career.
Lever One: Time 🕰️
It all started in a cockroach-infested apartment in Madrid, Spain.
When I was starting my audio business that became the website you’re now on, it was just me, a Dutch roommate, and the uninvited insect houseguests. During the day, I went to audio school, learning everything about audio that I could pay forward on the blog I was building (that you’re still reading). Although I had worked as an audio engineer before, I had to start in a different country. As a broke college student during the economic recession in 2008, the only thing I had was time.
So I immersed myself in learning everything I needed to build a business and make ends meet someday.
In startup lingo, this is what they call putting in “sweat equity.” It’s the grind, the DIY spirit — doing everything from bookkeeping to business development, from customer service to copywriting.
But…all that hustle and doing everything yourself isn’t sustainable in the long run.
The thing about time is that it’s finite, and you can’t make more of it.
Once it’s spent, it’s gone. Forever. So if all you have is time, use that time to make money with your audio career because once you have revenue, you can start pulling the second lever to grow your business.
And that leads us to the next step: leveraging money.
Lever Two: Money 💰
If you’re anything like me starting out, you’ve spent your initial period working like a madman, trying to juggle everything.
Hopefully, all this effort eventually leads to some income. When the money starts flowing in, you have a new…