Singing Army of Children Everywhere!

It was “Öskudagur” yesterday in Iceland, which is our weird version of Ash Wednesday.

As usual, the Icelanders bastardize the day in their own eclectic way. Ash Wednesday is kind of like our Halloween but with a fun twist that juxtaposes art and music with commerce and capitalism.

You see, on Ash Wednesday morning kids wake up early and put on their favorite costumes just…

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Bjorgvin Benediktsson

I write about music, creativity, and entrepreneurship. My new book, You Get What You Give, is out now. Grab it here: