Singing Army of Children Everywhere!

Bjorgvin Benediktsson
2 min readMar 3, 2022

It was “Öskudagur” yesterday in Iceland, which is our weird version of Ash Wednesday.

As usual, the Icelanders bastardize the day in their own eclectic way. Ash Wednesday is kind of like our Halloween but with a fun twist that juxtaposes art and music with commerce and capitalism.

You see, on Ash Wednesday morning kids wake up early and put on their favorite costumes just like children would do for Halloween.

However, instead of trick-or-treating door-to-door in residential neighborhoods, they descend on the commercial districts, the malls, and the shopping streets.

There they walk from store to store and sing songs for the clerks, bank tellers, and employees who give them candy in exchange for their performance.

This goes on for a few hours until the candy’s gone or the children get too hoarse to sing another rendition of “Gamli Nói.”

It’s a perfectly normal and fun tradition for me and I’ve certainly sung my fair share of folk songs for the fifteen-year-old supermarket cashier, but I suppose that from the outside it might sound a bit weird.

But I like to believe that it subconsciously teaches kids to overcome the fear of singing in front of other people, and helps them feel comfortable with stage fright so that they’re better equipped to deal with any sort of public performance in the future.

That’s maybe a little idealistic and I could easily be reading too much into it, but we’re known to be a creative bunch, and we boast an absurd amount of musicians per capita compared to other countries as stated in the excellent musical documentary “Gargandi Snilld (Screaming Masterpiece)”

So if you’re afraid of putting yourself out there but there’s still a voice inside your head that wants to be heard, I’m always available to help.

If you’d like to overcome any barriers you have with turning your passion project into a real business or would like to learn how to grow your business online…let me share my 10 years of online business experience with you so you can grow yours in only a fraction of the time it took me to build Audio Issues.

Just get in touch right here and let me know you want to level up and we can take it from there.

Looking forward to helping you out,




Bjorgvin Benediktsson

I write about music, creativity, and entrepreneurship. My new book, You Get What You Give, is out now. Grab it here: