The Biggest Lie Entrepreneurs Tell Themselves
3 min readJul 2, 2019
This month is the 30th anniversary of a movie whose mantra also happens to be the biggest lie business owners tell themselves.
I like to call it the Field of Dreams Fallacy:
“If you build it, they will come.”
If you still believe in this Field of Dreams crap and think that you’ll magically make money just because…