The Icelandic Restaurant With the Hot Dog Flavored Water

Bjorgvin Benediktsson
4 min readNov 30, 2021

Did you know that the most popular food in Iceland isn’t some fancy delicacy?

It’s actually just the simple Icelandic hot dog.

It’s completely different from any of the American hot dogs. It’s made with lamb and has a variety of condiments “native” to Scandinavia.

And the best place to get a hot dog in Iceland is at a small shack in downtown Reykjavik called Bæjarins Beztu.

It’s been around for so long it still has a Z. The Z was removed from the Icelandic alphabet in 1973!

And there’s always a line down the street, where locals and tourists alike wait to get their hands on what I could confidently call the Icelandic National Meal.

So you could say that this tiny shack in the middle of downtown that basically sells one product is the country’s most popular restaurant.

No tablecloths. Not even a place to sit inside.

No Michelin stars. Just the occasional celebrity like Bill Clinton who made the huge faux pas of ordering his hot dog with only mustard.

Everybody knows that you always get one with everything!

And they’re so successful because they’ve found their one thing and learned how to do it better than anyone else.

You can get a hot dog all over Iceland. But you can’t get a Bæjarins Beztu.

So if you’re looking to go pro with your skills, ask yourself: what can you get so good at that you stand out amongst the crowd?

What makes you a category of one?

If I had to pick something that I think I’m the best at out of all the skills that I have, I would choose “teaching.”

I’ve been teaching since I was 20 years old.

I started as an assistant teacher in 4th grade where they would send me all the ADHD kids so that the rest of the kids in the classroom could get some learning done.

The school administrators figured that the 20-year old with the tattoos could command some respect, and they weren’t completely wrong.

From there I taught teenagers to be in rock bands, and then I grew Audio Issues into a…

Bjorgvin Benediktsson

I write about music, creativity, and entrepreneurship. My new book, You Get What You Give, is out now. Grab it here: