Top 10 Reasons Email is Easily Your Best Marketing Strategy

If you’re struggling to decide between the social media marketing strategy du jour and email marketing, let me tell you why email is always going to be your best choice.

1. Email is direct — People scroll social media mindlessly. They browse websites and scan your posts when they remember you exist. But they check email. This is huge because it gives you direct access to talk to your customers and fans. I love knowing that an email I’m writing will go out to thousands of people who open and read them. It’s much more rewarding than hoping Facebook will show my followers my latest status update.
2. Email is personal — And because I know people are reading my emails, I feel like I can be more personal. More me. Not a business entity that needs to be cold and corporate. Just exactly who I like to be.
3. Email doesn’t have to be perfect — When you write as many emails as I do, you’re bound to make mistakes — and that’s fine. I’ve overlooked grammatical errors. I’ve sent out broken links. I’ve forgotten to edit the subject lines. And the typos? Oh so many typos. But I’m fine with it. Nobody’s perfect.
4. Email helps you become a better writer — However, the more you write, the better your writing becomes. English isn’t even my first language, but I think I’ve got the hang of it so…