You Don’t Need Permission to Create

An Introduction to You Get What You Give

If you’re curious about what you will learn from my new book, You Get What You Give, I wanted to share my story from the introduction with you today.

If you like the following passage, please grab a copy of the book right here.

Introduction

How do you become a successful six-figure business in a music industry that never seems to end its decline? For me, it started with €0.34.

Back in 2009, in the stone-age years of the internet, I had been writing my little audio blog for a few months, publishing what I was learning as an audio engineering student at the SAE Institute campus in Madrid. On the side, I had enrolled in an “online business” course and one of their income-generating strategies was to earn money from Google ads. This sounded promising to me — so I added some to my site. Then I waited. Alone in my dimly lit basement apartment, I refreshed the Google Ads dashboard waiting for the big clicks to come in.

All I got were crickets. Either that, or the cockroach infestation of my apartment was getting worse. After what felt like a billion data packets later, somebody clicked an ad on my site and it made me a whopping €0.34! So I did what any short-term thinking college student…